When creating an advertising message, it is important that you know who you are talking to. Do you know who your target audience is? If you don’t know, you are not maximizing your advertising and/or marketing efforts.
A member of the target audience influences the purchasing decision and/or the person who makes the purchase. The person who makes the purchase is also a member of the target market. For example, when McDonald’s creates an advertising message, it is directed at their target audience, as well as their target market. Children are the target audience and their parents are the target market. Therefore, McDonald’s strategy is to target both groups.
Do you know who you are talking to?
Rita J. Cartwright, Owner
RJ’s Word Processing Services
Your Business Success Is Our Success