Virtual Assistant Services for Small Advertising Agencies

October 5, 2007

If you are an owner of a small ad agency, you should consider establishing a business relationship with a Virtual Assistant (VA), especially if you have a small budget. Owners of advertising agencies and owners of virtual assistant businesses are similar; therefore, a Virtual Assistant understands and can anticipate your business needs. We both submit bids. An agency and a VA both respond to RFPs from potential clients. An agency’s and a Virtual Assistant’s services are billed hourly and generally are temporary. When a projected is completed, the job is over. We both work ourselves right out of a job. Ad agencies and VA businesses generally are small. According to U. S. Department of Labor, 68% of advertising agencies and public relations firms employ 1-4 employees. Majority of Virtual Assistant businesses are sole proprietorship.

We understand how time-consuming the daily mundane tasks can be. Generally these tasks are administrative in nature and can be delegated or outsourced to a Virtual Assistant. Examples of these tasks include bookkeeping, updating your website, setting appointments, placing phone calls, following up on e-mails, typing business documents, correspondences, etc. The time you save can be used to gain new clients and/or retain your current clients. A relationship between an agency and a Virtual Assistant has several advantages. When working with a Virtual Assistant, you only pay for the actual time used. Why pay someone for down time. There would be no need to pay a full-time salary or benefits. If the agency is limited on space, there would be no need to expand to accommodate an administrative assistant. A Virtual Assistant works from his or her office.

Being that advertising and Virtual Assistant industries are similar in many ways, we could establish a viable business relationship.

Rita J. Cartwright, Owner
RJ’s Word Processing Services
Your Business Success Is Our Success
http://www.rjswordprocessing.com
866-651-3073

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Marketing Tool for Virtual Assistants

September 11, 2007

I recently discovered a valuable marketing tool for virtual assistants (VAs), which is participating in the forums of your target market. When you post your comments, your signature block can include your company’s name. However, in some forums the posts only have the person’s username as a signature, but your profile that you create on that forum is available if anyone wants to learn more about you and your company. If appropriate, your posts can be about the benefits of using virtual assistants or about the VA industry. Although more and more industries are become aware of the Virtual Assistant industry, many still do not know about us.

In addition to the possibility of promoting your business, you may learn some useful information. For example, I have a marketing degree with an emphasis in advertising; therefore, I chose advertising agencies as one of my target markets. Generally, they are a small business. According to U. S. Department of Labor, 68% of advertising agencies and public relations firms employ 1-4 employees. Participating in the forums of ad agencies, sales, and marketing has given me a refresher course in marketing in addition to learning new marketing techniques.

As a Virtual Assistant, participating in your target market’s forum(s) can be a valuable marketing tool for you, as well as provide valuable information. It doesn’t cost you anything but time.

Rita J. Cartwright, Owner
RJ’s Word Processing Services
http://www.rjswordprocessing.com
Your Business Success is Our Success