Virtual Assistants Do More Than Just Type

July 3, 2007

Virtual Assistants (VAs) who are business owners do more than just type. We are also entrepreneurs, in addition to being small business owners. Virtual Assistant Networking Association (VANA) defines VAs as “A Virtual Assistant (substitute VA or Virtual Associate) works independently at an arm’s length, via the Internet, utilizing the latest technologies, to provide immediate professional support, services and skills to busy entrepreneurs and business managers.” International Virtual Assistant Association (IVAA) definition is “A Virtual Assistant (VA) is an independent entrepreneur providing administrative, creative and/or technical services. Utilizing advanced technological modes of communication and data delivery, a professional VA assists clients in his/her area of expertise from his/her own office on a contractual basis.”

As small business owners, we face the same issues and concerns as our clients. VAs are dedicated to helping their clients grow their businesses, while at the same time expanding his/her own company. It is a win-win situation. In addition to providing services, we are faced with the daily operations of a small business. These operations include everything from bookkeeping to marketing. In fact, VAs are hiring their own virtual assistants to help with the administrative tasks. We understand our clients’ business needs, because we are them. We do more than just type.

Rita J. Cartwright, Owner
RJ’s Word Processing Services


Do You Know Who Your Target Audience Is?

June 24, 2007

When creating an advertising message, it is important that you know who you are talking to. Do you know who your target audience is? If you don’t know, you are not maximizing your advertising and/or marketing efforts.

A member of the target audience influences the purchasing decision and/or the person who makes the purchase. The person who makes the purchase is also a member of the target market. For example, when McDonald’s creates an advertising message, it is directed at their target audience, as well as their target market. Children are the target audience and their parents are the target market. Therefore, McDonald’s strategy is to target both groups.

Do you know who you are talking to?

Rita J. Cartwright, Owner
RJ’s Word Processing Services
Your Business Success Is Our Success